doggie bath

As Doggie Bath, a New York City-based dog-washing service, began operations as a start-up venture, their management team came to FSMS for help creating a yearlong marketing plan. The company hoped to utilize low-cost tactics to quickly gain visibility in the marketplace. One of the principals of the company had an extensive marketing background and the ability to execute a marketing plan but lacked the experience to develop and launch a full-scale PR program. The principal's marketing background, coupled with the company's limited budget, made Doggie Bath the perfect candidate for the Turnkey Marketing Tool. Their plan included: a company overview, benchmarking analysis, twelve-month marketing strategy, media list, suggestions for sales promotions, special events and sponsorships, detailed instructions for executing and evaluating these tactics, and graphic design guidelines.