geosphere systems

In 2000, Geosphere Systems was a start-up software development firm that had recently launched an interactive program designed for use during emergencies in chemical and other high-risk manufacturing facilities. The company’s senior management team consisted of well-known players in the chemical field, and the software was cutting edge, both in terms of technology and its use as a tool to meet new industry safety standards.

In order to promote both the brand and product to the chemical industry, we developed an integrated marketing strategy that focused on the three elements: senior management as industry experts, cutting-edge technology in the program and the appropriate functionality of the program in relation to the new safety standards. In order to meet the marketing objectives while controlling costs, the program focused on attracting media coverage and gaining visibility at industry events. Geosphere was featured in publications across the industry including Chemical News, Chemical Week, and Chemical Engineering Magazine. Coverage also appeared in the Philadelphia Inquirer, Philadelphia Business Journal, and The Intelligence/Record. Senior management appeared at key trade events as speakers and panelists, resulting in additional media and prospective customer attention.