FUZZY SLIPPERS MARKETING STRATEGIES PARTNERSHIP FOUNDED

Home-based business offers comfort to women juggling career and family

BUCKINGHAM, Pa., October 10, 2001 – "Relax, you've got fuzzy slippers working for you," is the motto of a newly formed, local business. Fuzzy Slippers Marketing Strategies (FSMS) is a partnership that was launched in September 2001 between Terri O'Connell of Merchantville, New Jersey and Lucy Montgomery of Buckingham, Pennsylvania. The firm offers public relations, promotions facilitation, sponsorship coordination and event staging services, and utilizes a variety of tactics to address marketing objectives for small to medium size businesses on a local, regional, and national basis. Industries served by FSMS include fashion, retail, pharmaceutical, telecommunications, software and media.

Both O'Connell and Montgomery have extensive backgrounds in public relations and marketing and wanted, as do many working women today, to create a better balance between their careers and family responsibilities. Because each partner has a young child, they chose to work from home offices and focus their work energy on providing creative marketing solutions rather than on commuting. They also intend to keep their work environment fun. For example, clients who sign on to work with Fuzzy Slippers Marketing Strategies receive a welcome package that includes a pair of fuzzy slippers to mark their partnership with the company.

The pair met in the mid-1990s while managing the Public Relations department at Ardmore, Pennsylvania-based David's Bridal where they developed and implemented a national public relations program to support the company's expansion across the country.

Companies that work with Fuzzy Slippers Marketing Strategies get experienced senior account managers without have to pay the fees associated with larger agencies. With combined experience of more than 25 years, the principals of FSMS have worked on successful marketing, public relations, and events programs for such companies as Jockey International, Botany 500, The American Cancer Society, Bennigan's Grill and Tavern, GeoSphere Systems, Roche Diagnostics and the United States Olympic Committee.

Most recently, O'Connell worked as an account manager for Greater Media Marketing and Infinity Promotion Group, both of which are based in Philadelphia. She began her career as a Merchandising Editor at Seventeen Magazine in New York and is a graduate of the Fashion Institute of Technology. Montgomery began her career at Tiffany & Company, last worked as Director of Client Services for Deeter Associates in Doylestown, Pennsylvania, and is a graduate of Lehigh University.

Fuzzy Slippers Marketing Strategies current clients include The Irish Memorial, Pennsylvania Law Watch, Bucks County Airport Authority, The Wayne Train Station Café & Juice Bar, Curran & Smith, and XB Coaching Services.