FUZZY SLIPPERS MARKETING STRATEGIES OFFERS TURNKEY MARKETING TOOL FOR SMALL BUSINESSES AND START-UPS

Program includes customized strategy, tactics, and marketing materials plus comprehensive instructions for implementation and evaluation

BUCKINGHAM, Pa., May 1, 2003 – Fuzzy Slippers Marketing Strategies (FSMS) announces the launch of their Turnkey Marketing Tool, a comprehensive marketing package for small businesses and start-ups. The product is the result of the company's experience with similar companies that have big business marketing goals with small business budgets.

To address this common dilemma, FSMS created a program that offers all the components of a large-scale marketing program yet costs about the same as a one-month agency retainer. The package consists of a 12-month marketing strategy focusing on public relations, promotions, and events, with detailed tactics that include logo and design treatments, press materials and how-to tips, sponsorship and event guidelines and instructions on execution. Clients who purchase this program also receive general counsel services from FSMS via conference calls and written updates.

Wendi Carroll, current client and owner of Doggie Bath, a Manhattan-based mobile dog washing service, explains "The Turnkey Marketing Tool provided us not only with much-needed a market analysis and strategy, but also and most importantly with extensive guidelines and step-by-step instructions for implementation. As a start-up business, our budget would not have allowed for this level of marketing on a pay for service basis for several more years, which would have adversely impacted our ability to grow the business."

FSMS develops each customized marketing program following an extensive planning meeting with the client and the review of a client questionnaire that includes information on company objectives, time invested in marketing efforts, and overall business strategy. "We believe the entrepreneurial spirit of small business and start-up owners, coupled with guidance from FSMS, will lead to the success of these programs," states FSMS principal Lucy Montgomery.

Companies that work with Fuzzy Slippers Marketing Strategies get experienced senior account managers without having to pay the fees associated with larger agencies. With combined experience of more than 25 years, the principals of FSMS have worked on successful marketing, public relations, and events programs for such companies as Jockey International, Botany 500, David's Bridal, The American Cancer Society, Bennigan's Grill and Tavern, GeoSphere Systems, Roche Diagnostics and the United States Olympic Committee.

Fuzzy Slippers Marketing Strategies offers public relations, promotions facilitation, sponsorship coordination and event staging services, and utilizes a variety of tactics to address marketing objectives for small to medium size businesses on a local, regional, and national basis. The partnership was launched in September 2001 between Terri O'Connell of Merchantville, New Jersey and Lucy Montgomery of Buckingham, Pennsylvania. Industries served by FSMS include fashion, retail, pharmaceutical, telecommunications, software and media. The firm's current clients include The Irish Memorial, Rohm and Haas, Bucks County Airport Authority, Doggie Bath, Advantage Sales and Marketing, The Bravo Group, and the United States Lifesaving Association.