Fuzzy Slippers developed their unique Turnkey Marketing Tool product in response to the company’s experience with small and start-up businesses with similar companies that have big business marketing goals with small business budgets.

To address this common dilemma, FSMS created a program that offers all the components of a large-scale marketing program yet costs about the same as a one-month agency retainer. The package consists of a 12-month marketing strategy focusing on public relations, promotions, and events, with detailed tactics that include logo and design treatments, press materials and how-to tips, sponsorship and event guidelines and instructions on execution. Clients who purchase this program also receive general counsel services from FSMS via conference calls and written updates.

Joe Carroll, current client and owner of Doggie Bath, a Manhattan-based mobile dog washing service, explains "The Turnkey Marketing Tool provided us not only with much-needed a market analysis and strategy, but also and most importantly with extensive guidelines and step-by-step instructions for implementation. As a start-up business, our budget would not have allowed for this level of marketing on a pay for service basis for several more years, which would have adversely impacted our ability to grow the business."

FSMS develops each customized marketing program following an extensive planning meeting with the client and the review of a client questionnaire that includes information on company objectives, time invested in marketing efforts, and overall business strategy. "We believe the entrepreneurial spirit of small business and start-up owners, coupled with guidance from FSMS, will lead to the success of these programs," states FSMS principal Lucy Montgomery.